PRACTICAL COMMERCIAL EDUCATION
Get Better at Business by Understanding How It Actually Works.
Practical sales, negotiation and business development for people building their first serious business.
Learn how to deal with customers, price your work, handle objections, negotiate, follow up, win better work and make stronger commercial decisions. No motivational speeches. No magic scripts. Just practical business.
Built around the moments where a real customer needs an answer—not a motivational quote.
WHEN BUSINESS BECOMES REAL
The questions you start asking once business becomes real.
“The customer says I’m too expensive. What do I actually say?”
“Should I follow up again, or am I starting to look desperate?”
“When does discounting actually make commercial sense?”
“How much time should I spend before deciding they’re not serious?”
WHAT YOU’LL LEARN
Commercial skills are built in the detail.
01 / SALES
Qualify properly. Ask better questions. Present price without panic. Handle objections without becoming defensive. Know when to stop chasing someone.
02 / BUSINESS DEVELOPMENT
Find better customers, improve conversion, develop referrals and partnerships, test opportunities without wasting money, and understand where revenue actually comes from.
03 / RUNNING THE BUSINESS
Pricing, margins, suppliers, complaints, workload, systems and boundaries—because good work needs a business capable of delivering it.
04 / COMMERCIAL JUDGEMENT
The differentiator: understand incentives, risk, value and context—then make a sensible decision, even when the information is incomplete.
REAL BUSINESS SITUATIONS
What Would You Do?
SCENARIO / 01
Your competitor is £800 cheaper.
You quoted £3,400. The customer replies: “Another company has quoted £2,600 for what appears to be exactly the same thing. Can you match it?”
THINK BEFORE YOU ANSWER
What I would ask first
What I would not do
My approach / why / when I’d walk away
There is rarely one perfect script. The point is to understand the decision.
BEGINNER PROGRAMME
Sales for People Who Don’t Think of Themselves as Salespeople
A practical entry programme covering questions, price, quotations, follow-up, negotiation and the judgement to walk away.
11 modules · practical examples · no performative sales language
PRACTICAL PROBLEM SOLVING
Stuck on a Business Problem?
Not every problem needs a twelve-week coaching programme. Discuss a quotation, pricing decision, difficult negotiation, lead quality, systems issue or commercial blind spot.
Discuss Your Business
FREE CONTENT LIBRARY
Useful advice, written for the moment you actually need it.
The Customer Says You’re Too Expensive. Don’t Defend Your Price Yet.
Why I Wouldn’t Automatically Follow Up Every Lead
Your Competitor Is 25% Cheaper. Now What?